Using such data as a source of social determinants of health information can boost the accuracy of population risk predictions.
It’s no surprise when your mailbox is full of credit card offers or coupons and catalogues from your favorite stores. After all, it’s fairly common knowledge that credit reporting agencies like Experian and Equifax (which recently made headlines for a massive data breach) provide your purchasing data to companies for direct marketing purposes.
But what if healthcare providers could tap into that data too? How might it be added to claims and clinical data to better predict population health risk?
That’s exactly what Mission Health Partners, Mission Health’s Medicare ACO, has been doing for the past six months or so, augmenting patients’ clinical records with other data that can reveal lots of insights about their lifestyle.