Webinar

Restoring Clinical Capacity: Designing a Frictionless Technology Ecosystem for Primary Care

Aug 18, 2026
Virtual
12:00 pm, CT

Primary care leaders face growing demand, persistent workforce shortages and increasing administrative complexity. Hiring alone cannot solve these challenges, making it essential for health systems to find new ways to expand clinical capacity while improving the physician experience.

In this webinar, clinical executives will share practical strategies for reducing administrative burden through more integrated clinical workflows. Rather than asking clinicians to navigate additional applications and technology, leading organizations are embedding automation directly into the tools providers already use to simplify tasks such as patient outreach, care gap management and scheduling.

Attendees will hear first hand how Bon Secours is approaching technology adoption, change management and workflow redesign to improve physician satisfaction. Whether you’re focused on clinician well-being, operational efficiency or primary care transformation, this session will provide actionable insights for building a more sustainable care delivery model.

Key Learning Objectives: 

· Evolve the Clinical Technology Strategy: Understand why traditional technology deployment models fail clinicians and how to transition to an integrated, friction-free ecosystem.

· Scale Capacity through Automated Workflows: Discover how to better automate routine “in-between” administrative tasks without burdening clinicians.

· Drive Sustainable Change Management: Learn proven strategies for introducing advanced operational tools in a way that minimizes cognitive load and accelerates physician adoption.

· Measure the Business Case for Care Enablement: Learn how to evaluate the strategic ROI of burnout-reduction initiatives, from expanded clinical access to stronger value-based performance.

Register to attend!

Presenters

Kevin Hartman, MD, MHCM

Ambulatory Chief Medical Officer, Bon Secours Mercy Health

Dr. Hartman is the ambulatory chief medical officer for Bon Secours Mercy Health, one of the largest health systems in the Midwest and Mid-Atlantic regions. Prior to this role he served as CMO for Bon Secours Mercy Health Medical Group, which includes more than 2,700 providers in four states. Dr. Hartman has also served the organization as VP, practice transformation, focusing on clinical care transformation in medical group practices. Primary focus areas included quality, access and provider well-being. As regional medical director of primary care, he has been responsible for improving quality, access and physician engagement for 25 primary care providers with Mercy Health Physicians in Cincinnati. He also served as regional physician lead to implement the Comprehensive Primary Care Plus Program for 42 practices. Dr. Hartman became an attending physician for Fairfield Internal Medicine in 2012 and continues in that role. He earned his bachelor’s degree in natural sciences from Xavier University and his medical doctorate from the University of Cincinnati College of Medicine.

Erin Hurlburt

Erin Hurlburt, MD

Chief Medical Officer, Population Health Services

Dr. Erin R. Hurlburt, MD, is the SVP Chief Medical Officer for Population Health Services at Lumeris. In this role, she uses her passion for clinical transformation to help health systems and physician groups across the country deliver on the promise of value-based care for their patients and providers. Prior to joining Lumeris, Dr. Hurlburt spent a decade in progressive leadership roles at Bon Secours Mercy Health. She served for five years as the CMO for Population and Community Health, guiding the clinical operations for the system’s accountable care organizations and leading their health equity strategy. She rose from leading the Cincinnati market as the Chief Clinical Officer to supporting four markets across Ohio and Kentucky. From 2009 to 2016, she practiced as an attending physician in Family Medicine and Regional Medical Director for Primary Care. Dr. Hurlburt earned her bachelor’s degree from the University of Dayton and her medical doctorate from the University of Cincinnati College of Medicine. She lives with her family in Cincinnati, Ohio.

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