Webinar

Scaling Primary Care with Agentic AI: The Next Era of AI Deployment in Health Systems

Apr 28, 2026
Virtual
12:00 pm - 1:00 pm, CT

Primary care is becoming the front line of market control: whoever owns the patient relationship, will own attribution, downstream revenue, and loyalty. Yet so many health systems still view primary care as a loss leader or subsidy to their health system when it provides incredible strategic value to the entire enterprise.

As health systems transform their operations, move outpatient, and become more consumer centric, primary care is more strategic of an asset than ever before – and doubly so with AI.

77% of health system execs say they plan to expand their primary care footprint and expect AI to be central to value-based and population health models. Expansion is underway. Investment is committed.

In this virtual session, Hospitalogy’s Blake Madden sits down with Dr. Robert Chamberlin of MaineHealth and Doug Rogers of Lumeris to talk about how leading health systems are thinking about agentic AI as a strategic advantage in primary care.

Topics covered:

  • Enabling AI care transformation through platform architecture vs. point solutions
  • Owning the patient relationship with primary care
  • The shift to primary care as an intelligence model, not a staffing model
  • How leading organizations are prepping for longitudinal AI
  • Which clinical workflows and primary care use cases are ripe for disruption

You’ll leave with more cohesive thoughts around an AI-enabled primary care strategy, along with forward-thinking criteria for evaluating longitudinal AI solutions, and a framework for AI readiness your team can put to work immediately.

Presenters

Rob Chamberlin, MD

Robert Chamberlin, MD

VP of Primary Care and Population Health Management, MaineHealth

As a primary care physician Robert has the great privilege of building relationships with patients and accompanying them through health and illness. As he gets to know a patient, together they can make decisions about their health that are aligned with their overall life priorities. In his spare time, Robert enjoys visiting family throughout Maine, traveling to visit friends, going back to Haiti where he spent a couple formative years as a Peace Corps Volunteer, and spending time at home with his own family.

Doug Rogers

Tom Evangelist

Doug Rogers is a digital health strategist and go-to-market leader with 20+ years of experience scaling high-growth SaaS, GovTech, and healthcare organizations. He hosts The Counterweight podcast, spotlighting founders and leaders shaping the future of health tech. Doug also supports the ecosystem as a board advisor to Digital Health KC and mentor to startups, while pursuing historical fiction writing in Kansas City.

Blake Madden

Founder & Creator of Hospitalogy

Blake Madden is the Founder and Creator of Hospitalogy, a newsletter affiliated with Workweek Media that provides the latest insights on healthcare finance, strategy, M&A, and digital health. Blake brings relevant thought leadership and in-depth analysis to more than 24,000 healthcare decision makers since launching Hospitalogy in April 2022. Prior to joining Workweek, Blake worked at the healthcare consulting firm VMG Health, where he provided valuation and advisory services for clients across all healthcare services verticals including nonprofit health systems, ambulatory surgery centers, urgent care, imaging centers, physician practices, and more.

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