Dec 8 2021 | Leadership, Press Release | By

Lumeris Hires Health System Executive as Chief of Marketing and Communications

St. Louis, MO — Dec. 7, 2021 — Lumeris, a value-based care company helping health systems improve both clinical and financial outcomes, today announced the appointment of health system marketing veteran Valerie Simon as SVP and Chief of Marketing and Communications.

Valerie brings more than 20 years of success driving revenue growth, brand awareness, and organizational reputation. Her executive experience includes serving as the Chief Marketing and Communications Officer for Atlantic Health System and Chief of Strategic Marketing for Plymouth Rock Assurance. Valerie has also held leadership positions in customer service, operations, and sales capacities for media intelligence provider, Burrelles, where she served as Senior Vice President.

“Our decade of experience helping health systems create high performing networks has allowed us to develop a clear blueprint for the next-gen health system and a proven path to achieving improved clinical and financial outcomes,” said Mike Long, CEO and Chairman of Lumeris. “Valerie’s marketing expertise and experience as a health system executive will be instrumental as we share our story, elevating all aspects of our brand and go-to-market strategies.”

Recognized as the PRSA NJ PR Professional of the Year, the Millennium Alliance Healthcare Marketing Innovator of the Year and an Aspen Scholar, Valerie has earned a reputation as a passionate and innovative healthcare marketing leader.

“Health Systems are facing unprecedented pressure, including unsustainable cost growth, labor shortages, fee-for-service revenue declines during the COVID-19 pandemic, and an increased focus on health equity. Providing high quality care in a manner that is accessible and affordable requires both the commitment and expertise to develop and enable a high performing network,” said Valerie. “I look forward to helping Lumeris’ health system partners leverage their brands and capabilities to build lifelong partnerships with consumers and healthier communities.”

Valerie earned a BA in Communications, Legal Institutions, Economics and Government from American University. She and her husband live in Berkeley Heights, New Jersey and have two children. A social media enthusiast, Valerie can be found on Twitter @valeriesimon or LinkedIn.



Lumeris is empowering health systems to successfully deliver exceptional value-based care through a comprehensive suite of capabilities developed over a decade of building, testing, and proving the path to value. A joint-operating partner in both value and risk, Lumeris provides the complete continuum of value-based care competences via the deployment of its Population Health Services Organization (PHSO). The PHSO includes not only market-leading value-based enablement capabilities, but also access to provider-centric, tech-enabled Medicare Advantage and Direct Contracting plans. In partnership with many of the nation’s leading health systems, Lumeris has deployed its PHSO to more than 1 million patients and 7,000 physicians nationwide and successfully build 4.5+ star health plans that consistently deliver better clinical and financial outcomes for Medicare, Medicaid, Commercial, and Individual populations. To learn more about Lumeris, please visit

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