It’s hard to go too long these days without hearing someone hype the benefits of big data. It’s to the point where the term is all but a cliché. Hard to believe that’s it’s still a fairly recent coinage.
“Maybe three years ago?” says Cynthia Burghard research director for accountable care IT strategies at IDC Health Insights, when asked when she first heard the now-ubiquitous term. “It’s still relatively new, across all industries. Some industries have used pieces of the big data and analytics technology stack, but not in its entirety.”